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Lenti1963 stands as an emblem of excellence in the world of high jewelry. With a sustainable approach at its core, the brand combines 60 years of unrivaled craftsmanship with an unwavering commitment to creating exceptional and unique pieces that leave a lasting impression. Each creation is meticulously crafted using the highest grade diamonds and gemstones, sourced responsibly and ethically.
A history of success - Since 1963
Founded by Piero Lenti and Osvaldo Villasco, Lenti Villasco has been creating, designing and producing Italian jewellery of the most exquisite quality for over half a century. Their fierce ambition to produce jewellery of impeccable workmanship in the minutest detail was the company's mission at the very beginning and has remained immutable and undimmed with the passing of time down the generations.
Brother-and-sister team Danilo and Giuliana Lenti now run the company, having grown up in the family business and absorbed not merely all of their father Piero's know-how and passion, but also that very rare sensibility so essential for the achievement of excellence in this particular profession.
It's the natural next step in the Lenti Villasco story with the new generation continuing to forge ahead with innovation while at the same time staying ever more closely connected to their traditional roots.
Road to Hi-Tech
Every great dream has a beginning, and ours took root in a charming 19th-century atelier nestled in the historic heart of Valenza. It was here, in 1963, that our journey began, a journey fueled by passion, dedication, and a relentless pursuit of perfection. In those early days, each piece of jewelry was brought to life entirely by hand, using traditional techniques passed down through generations. The walls of our atelier echoed with the sound of craftsmanship, where every detail was meticulously shaped to reflect timeless elegance.
Over the decades, we have grown, evolved, and embraced the future without ever losing sight of our origins. Today, what once was a humble workshop has blossomed into a state-of-the-art Hi-Tech Manufacturing Plant, where heritage meets innovation. Our artisans, who remain the heart of our craft, now work hand-in-hand with advanced technologies like 3D printers and cutting-edge design software, elevating jewelry-making to new heights.
Innovative Manifacturing
The fusion of tradition and technology allows us to create pieces that are both innovative and timeless. Each design is a masterpiece, carefully crafted to capture the dreams and desires of our clients, while maintaining the quality and excellence that define our brand. From the initial sketch to the final polish, every step of our process reflects our unwavering commitment to beauty, precision, and perfection.
For us, jewelry is not just a product, it is a story, a legacy, a symbol of emotions and milestones. It is this philosophy that drives us forward, inspiring us to innovate while preserving the artistry that first set us apart. More than 60 years later, we remain proud to honor the traditions of Valenza while pushing the boundaries of modern jewelry design, creating treasures that will last for generations."
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